Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Mario Pricken
ISBN 10: 0500510741 ISBN 13: 9780500510742
Published by Thames & Hudson, 2002
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About this Item
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Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0500510741I3N00
Synopsis:
What makes an advertisement hard-hitting and memorable? Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over 200 examples of international advertising from a wide range of media including books and magazines, billboards, television, cinema and the Internet. Clearly presented and extremely accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive 'big idea' to re-working classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry alongside such exciting young agencies as London-based mother ltd. All brilliantly demonstrate a fascinating range of approaches including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humour. Interviews with international luminaries of the advertising world also provide valuable insight into the working practices of top creatives. Entertaining and inspirational, Creative Advertising is an indispensable book for all designers, art directors, and anyone looking to sharpen their creative edge.
About the Author: Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He has written widely on his innovative techniques.
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Bibliographic Details
Title: Creative Advertising: Ideas and Techniques ...
Publisher: Thames & Hudson
Publication Date: 2002
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns: Ideas and Techniques from the World's Best Campaigns Planning and Producing World Class Advertising Campaigns
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns Planning and Producing World Class Advertising Campaigns
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