Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Mario Pricken
ISBN 10: 0500284768 ISBN 13: 9780500284766
Published by Thames & Hudson, 2004
Used
Paperback
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ThriftBooks-Dallas, Dallas, TX, U.S.A.
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About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0500284768I4N00
Synopsis:
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
Review: "Be warned. Creative Advertising is more than just a nice-to-look-at, easy-to-flip-through coffee-table book....Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas used in advertising."
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Creative Advertising: Ideas and Techniques ...
Publisher: Thames & Hudson
Publication Date: 2004
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket