Creating a Winning E-Business

Napier, H. Albert; Rivers, Ollie N.; Wagner, Stuart

ISBN 10: 0619217421 / ISBN 13: 9780619217426

Published by Cengage Learning, 2005

About this Item

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Bibliographic Details

• Title: Creating a Winning E-Business
• Publisher: Cengage Learning
• Publication Date: 2005
• Language: English
• ISBN 10: 0619217421
• ISBN 13: 9780619217426
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: New

About this title

Synopsis

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment.

About the Authors

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.

Ollie N. Rivers has more than 20 years business experience in financial and administrative management and more than 10 years experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University.

Stuart W. Wagner manages an IT department for a large private company in Houston, TX. He also managed Web marketing and online strategies at HP, as well as taught a graduate e-business course and executive seminars at the Jones Graduate School of Management at Rice University. Mr. Wagner has an MBA from Rice University, which he attended while starting his first dot.com business. He has started up five different dot.com businesses.