Creating Strategic Leverage: Matching Company Strengths with Market

Milind M. Lele

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Language: English

Published by John Wiley & Sons Inc, 1992

0471631426 / 9780471631422

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Milind M. Lele, John Wiley & Sons Inc. Not only examines how to analyze industry structure and how todetermine your company's competitive position within it, but alsodetails how to use such analysis in order to gain the competitiveedge by anticipating or changing the rules of the game--evenchanging the game itself. Provides clear, concise solutions to somemajor problems such as how to describe and communicate a strategyand how to determine what's feasible and what's not, depending onyour company's position. Packed with case studies from suchindustries as AT&T, Federal Express, United Airlines and more.

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Title
Creating Strategic Leverage: Matching Company Strengths with Market
Author
Milind M. Lele
Publisher
John Wiley & Sons Inc
Publication year
1992
Book Type
Hardback
Binding
Hardback
Language
English
ISBN 10
0471631426
ISBN 13
9780471631422
Item weight
633 grams
Dimensions
162

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Tullamarine, VIC, Australia

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