Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

Peter L Phillips,

95 ratings by Goodreads

Language: English

Published by Allworth Press March 2004, 2004

1581153244 / 9781581153248

  • Softcover
  • Used
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Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.Hennessey + Ingalls

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Softcover

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In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more. - Covers all the essential elements comprising an effective design brief - Copublished with the prestigious Design Management Institute.

Seller Inventory # 245964

Title
Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
Author
Peter L Phillips,
Publisher
Allworth Press March 2004
Publication year
2004
Condition
Used - Very Good
Binding
Trade Paperback
Language
English
ISBN 10
1581153244
ISBN 13
9781581153248
Seller catalogs
Graphic Design - Theory

Hennessey + Ingalls

Los Angeles, CA, U.S.A.

4-star seller

AbeBooks seller since April 8, 2013

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