Creating New Markets in the Digital Economy: Value and Worth
Language: English
Published by Cambridge University Press, 2014
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
£ 7.48
Quantity: 1 available
Add to basketItem description from seller
Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.
Seller Inventory # CIN1107627427G
- Title
- Creating New Markets in the Digital Economy: Value and Worth
- Author
- Irene C L Ng
- Publisher
- Cambridge University Press
- Publication year
- 2014
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1107627427
- ISBN 13
- 9781107627420
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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