Creating New Clients : Marketing and Selling Professional Services

Walker, Kevin, Ferguson, Cliff, Denvir, Paul

ISBN 10: 0304704261 / ISBN 13: 9780304704262

Published by Bloomsbury Publishing Plc, 1999

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Seller Inventory # GRP59344437

Bibliographic Details

• Title: Creating New Clients : Marketing and Selling Professional Services
• Publisher: Bloomsbury Publishing Plc
• Publication Date: 1999
• Language: English
• ISBN 10: 0304704261
• ISBN 13: 9780304704262
• Binding: Soft cover
• Condition: Good
• Weight: 0.802 pounds

About this title

Synopsis

A manual which aims to teach managers how to get the best results when dealing with potential new clients.

From the Publisher

Accountants, Lawyers and engineers rarely enter their professions with a secret desire to become salespeople. Over time, however, they can become less involved in the technical aspects of their work and more involved in managing client relationships. Before long, the professional has a responsibility for income generation and then, almost imperceptibly, for bringing in new clients. Nowadays, in many firms, if a person cannot bring in quality work from new clients, his or her career prospects will be severely limited.