Creating the Intangible Enterprise
Language: English
Published by Ripples Media LLC, 2024
- Hardcover
- New

Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 38.41
Quantity: Over 20 available
Add to basketSeller Inventory # LU-9798990281424
- Title
- Creating the Intangible Enterprise
- Author
- Kp Reddy
- Publisher
- Ripples Media LLC
- Publication year
- 2024
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 13
- 9798990281424
- Item weight
- 299 grams
The AI revolution is here, poised to upend every industry in its wake. But how will this new technology actually change how we build companies? In the face of algorithms and machine learning, intangibles that are uniquely human-skills like creativity, adaptability and leadership-will be the clear drivers for growth.
Creating the Intangible Enterprise explains how AI will fundamentally change the landscape and, most importantly, shows leaders how to leverage the uniquely human skills-like emotional intelligence, critical thinking, and communication-that will become even more valuable in a world where the transactional aspects of work are handled by technology.
KP Reddy, the author of What You Know About Startups is Wrong and BIM For Building Owners and Developers, has been investing and building AI- and robotics-based startups for decades. The renowned founder and investor lays out the playbook for companies to succeed in the age of AI, including:
- Deeply understanding your customers' specific concerns and crafting the perfect customer experience
- Emphasizing intangible factors like perception, reputation, and emotional connection that will become brand differentiators
- Organizations focused on leadership promoting ethical decision-making, problem-solving, and personal development will be best-positioned to succeed in complex and fast-moving situations
"KP gives the reader a highly personalized, deeply engaging, and brilliant analysis on the role AI will play-and won't play-and how professionals need to best prepare themselves for the coming AI revolution." - Michael Beckerman, CEO of CREtech
Reddy emphasizes that as we grapple with AI and how it shapes the future, the reality is that we're not yet capable of understanding all of its applications. However, in this uncertain new world, those leaders who double down on human-centered leadership skills will be the ones to succeed.
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Rarewaves.com UK
London, United Kingdom
AbeBooks seller since June 11, 2025
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