Creating Effective Marketing Communications (Marketing in Action Series)

Yadin, Daniel L

ISBN 10: 0749427043 / ISBN 13: 9780749427047

Published by Kogan Page, 1998

About this Item

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Bibliographic Details

• Title: Creating Effective Marketing Communications (Marketing in Action Series)
• Publisher: Kogan Page
• Publication Date: 1998
• Language: English
• ISBN 10: 0749427043
• ISBN 13: 9780749427047
• Binding: paperback
• Edition: 2nd Edition
• Condition: Very Good

About this title

Synopsis

This is a guide to applying professional techniques to improve marketing communications. These techniques should be useful whether marketing brands, products, services or ideas.