Synopsis
Achieve Exceptional Results and Beat Your Competition
"… how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition." ―David Copperfield, American magician
#1 New Release in Organizational Change
First comes the magic, and then the magic becomes the reality
We are all capable of magic. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It’s just that some do it a lot better than others.
Key business strategy secrets from the world's greatest magicians. This book takes everything that three remarkable authors―a corporate strategist, a former acting CIA director, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form. Then the book relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians; bolstering innovation, energizing leadership, and sparking business success.
Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic (think Harry Houdini, Doug Henning, Penn and Teller, David Copperfield) and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation, and propel a company light years ahead of the competition.
Learn how to:
- Anticipate the next trends
- Create remarkable new products
- Launch marketing and advertising campaigns that will mesmerize
- Make dazzling sales presentations
- Resolve seemingly unsolvable business dilemmas
- Inspire teams with resilient change leadership
If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic.
About the Authors
David Morey, founder and Chairman of DMG Global and Vice Chairman of Core Strategy Group, is one of America’s leading strategic consultants and most sought-after speakers. As a magician, he performs on stages around the world, including at the official Inaugural Balls of the forty-fourth president of the United States, Barack Obama. He is the award-winning author of the The Underdog Advantage (McGraw-Hill) and The Leadership Campaign (Career Press), and for many years served as Adjunct Professor at Columbia University and the University of Pennsylvania. Over the years, Mr. Morey has worked with some of the world’s top business leaders―and advised five Nobel Peace Prize winners and eighteen winning global presidential campaigns. His corporate clients include GE, Verizon, Pepsi, Mars, KPMG, Deloitte, McDonald’s, Microsoft, Nike, P&G, Disney, Visa, The Coca-Cola Company, Linked-in, TPG, American Express, NBC, and many others.
John E. McLaughlin was deputy director and acting director of the Central Intelligence Agency from 2000 to 2004, capping a 32-year career in intelligence. He is a highly-accomplished magician, performer, and speaker, focusing on foreign affairs and the application of magic principles to intelligence, business, and leadership. Mr. McLaughlin currently teaches at the Johns Hopkins University’s School of Advanced International Studies. During his government career, he worked on nearly every part of the world, briefed four U.S. presidents and the Congress, represented the intelligence community in meetings of the National Security Council, and traveled widely to strengthen U.S. relations with national security counterparts globally. Mr. McLaughlin continues to testify before Congress and to participate in public policy debates through articles in major newspapers and commentary on television. He is the recipient of the Distinguished Intelligence Community Service Award and the National Security Medal.
One of magic’s legendary performers, philosophers, and teachers, the late Eugene Burger was called by Magic magazine “one of the 100 most influential magicians of the 20th century.” He amazed and delighted audiences from Las Vegas to Tokyo and, as Stagebill magazine proclaimed, Eugene Burger is “universally recognized as perhaps the finest close-up magician in the world.” The author of fifteen best-selling books on magic, translated into many languages, Mr. Burger starred in eight instructional videos, lectured in over a dozen countries, appeared on television in the U.S., Great Britain, Canada, Belgium, Finland, and Japan, including on PBS and CNN, and was the featured speaker for top corporations and business schools. Mr. Burger’s deep understanding of the psychology and philosophy behind and within magic won him many international accolades, cover stories in conjuring magazines, and four awards from Hollywood’s legendary Magic Castle.
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