How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales

Robert W. Bly

ISBN 10: 0982150024 / ISBN 13: 9780982150023

Published by American Writers & Artists, Inc., 2009

Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Seller Inventory # SEWV.0982150024.G

Synopsis:

An "offer" is simply what your prospects get when he responds to your ad or mailing -- combined with what he has to do to get it.

And whether you're an entrepreneur, marketing manager, copywriter, or direct marketer, Bob Bly "America's Top Copywriter," will show you how it's possible to improve the response rate to your promotions anywhere from 10 percent to as much as 900 percent, just by creating and testing different offers.

With three decades of experience in marketing and copywriting, Bob has packed everything he knows about offers that produce results into How to Create Irresistible Offers.

From specific techniques (like the "drop-in-the-buket" tactic) to overall strategies (like the "good, better, best" approach), you'll get a soup-to-nuts education.

<u>Bottom line:</u>By the time you're done with the book, you'll know exactly how to craft strong offers that make more money for you.

Bibliographic Details

Title: How to Create Irresistible Offers: The ...
Publisher: American Writers & Artists, Inc.
Publication Date: 2009
Binding: Hardcover
Condition: good