Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform
Loban, Michael,Yastrebenetsky, Alex
Language: English
Published by Lioncrest Publishing, 2020
- Softcover
- Used
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- Title
- Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform
- Author
- Loban, Michael,Yastrebenetsky, Alex
- Publisher
- Lioncrest Publishing
- Publication year
- 2020
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1544509871
- ISBN 13
- 9781544509877
Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky, Michael Loban, and contributors from the InfoTrust team (Amin Shawki, Andy Gibson, Ariel Opelt, Brad Prenger, Chris Vaughan, Kent Oldham, Lucas Long, Melanie Bowles, Pam Castricone, Tyler Blatt, and Stacey Shiring) discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes. You’ll also learn why Google Marketing Platform dominates the industry, how elements like Google Analytics 360 and Google Optimize 360 work together, and how data governance is implemented to properly follow new privacy guidelines (such as the California Consumer Privacy Act, or CCPA).Crawl, Walk, Run also includes a detailed chapter on App + Web properties, which serves as the basis of Google Analytics 4. In fact, Crawl, Walk, Run is the only book currently on the market (as of October 2020) that covers the key functionality of Google Analytics 4.
"Synopsis" may belong to another edition of this title.
About the Author
Alex Yastrebenetsky is CEO and co-founder of InfoTrust, a global analytics consulting and data governance company. Under his leadership, InfoTrust has received numerous honors and awards, with inclusions on Fortune's Best Small Workplaces, Ad Age Best Places to Work, The Inc. 5000, and Inc. Best Workplaces.
"About the title" may belong to another edition of this title.
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