Crafting and Executing Strategy: Text and Readings

Thompson Jr., Arthur A.

ISBN 10: 0071112049 / ISBN 13: 9780071112048

Published by McGraw Hill Higher Education, 2004

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # wbs7691827370

Bibliographic Details

• Title: Crafting and Executing Strategy: Text and Readings
• Publisher: McGraw Hill Higher Education
• Publication Date: 2004
• Language: English
• ISBN 10: 0071112049
• ISBN 13: 9780071112048
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

This book has always included the most recent research in strategy in a way that students can understand and apply to business cases and problems. In addition, it offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the "how" and not just the "what" and "why." The coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-colour design, improved writing style and two new chapters on global and e-commerce strategy.

Product Description

Thompson, Strickland and Gambles', "Crafting and Executing Strategy, 14e" presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, "Crafting and Executing Strategy" includes a case line-up that will spark student interest and generate lively classroom discussions.