Crafting and Executing Strategy: Text and Readings

A.J. Strickland III, A.J. Strickland III, John E. Gamble

ISBN 10: 0071112049 / ISBN 13: 9780071112048

Published by Higher Education, 2004

About this Item

Very Good. SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # D8S0-3-M-0071112049-3

Bibliographic Details

• Title: Crafting and Executing Strategy: Text and Readings
• Publisher: Higher Education
• Publication Date: 2004
• Language: English
• ISBN 10: 0071112049
• ISBN 13: 9780071112048
• Binding: paperback
• Condition: Very Good
• Book Type: book

About this title

Synopsis

This book has always included the most recent research in strategy in a way that students can understand and apply to business cases and problems. In addition, it offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the "how" and not just the "what" and "why." The coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-colour design, improved writing style and two new chapters on global and e-commerce strategy.

Product Description

Thompson, Strickland and Gambles', "Crafting and Executing Strategy, 14e" presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, "Crafting and Executing Strategy" includes a case line-up that will spark student interest and generate lively classroom discussions.