The Craft of Creativity
Matthew A. Cronin|Jeffrey Loewenstein
Language: English
Published by Stanford University Press, 2018
- Softcover
- New
Condition: New
£ 32.37
Quantity: Over 20 available
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Synthesizing a wide range of scholarship, the authors research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for impr.
Seller Inventory # 596148479
- Title
- The Craft of Creativity
- Author
- Matthew A. Cronin|Jeffrey Loewenstein
- Publisher
- Stanford University Press
- Publication year
- 2018
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1503605078
- ISBN 13
- 9781503605077
Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius.
In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.
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