Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! (Morgan James Faith)

Gary Hennerberg

ISBN 10: 1630476986 / ISBN 13: 9781630476984

Published by Morgan James Publishing 2016-05-10, 2016

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Synopsis:

Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.

About the Author: Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer, and author

Bibliographic Details

Title: Crack the Customer Mind Code: Seven Pathways...
Publisher: Morgan James Publishing 2016-05-10
Publication Date: 2016
Binding: Paperback
Condition: New