Country of origin effect on the behaviour of the Irish wine consumer

Language: English

Published by LAP LAMBERT Academic Publishing Apr 2016, 2016

3659872199 / 9783659872198

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -When it comes to choose a single bottle of wine from a wide range of choice in a wine shop, what criteria matter for the Irish wine consumer What are the elements affecting the value perception of a bottle of wine Is there any difference of perception between strongly educated wine consumers and novices How does that affect their purchasing behaviour Finally, from a brand point of view, what is the best marketing strategy in order to stand out from the crowd This book aims to answer all of those questions by exploring the Irish wine market and its specific wine consuming behaviour. 92 pp. Englisch.

Seller Inventory # 9783659872198

Title
Country of origin effect on the behaviour of the Irish wine consumer
Author
Helene Viot
Publisher
LAP LAMBERT Academic Publishing Apr 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659872199
ISBN 13
9783659872198
Item weight
155 grams
Dimensions
220x150x6 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany