The Country of Origin Syndrome: The Curse Chasing Chinese Brands
Language: English
Published by LAP LAMBERT Academic Publishing Mär 2026, 2026
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 37.72
Quantity: 1 available
Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -China has grown rapidly to become one of the largest manufacturing countries in the world. Products from China can be seen everywhere today and the label Made in China is more of a rule than an exception. The challenge arises when the products are put into the market, how will world consumers react with Chinese product brands And how to improve the image of these emerging brands The literature review and survey reflect the image of Chinese products in other markets. Overall the Chinese have a negative image in those markets. The country of origin effect influences the country image so much. Consumers view Chinese products as old-fashioned, cheap and unattractive. To alleviate that, Chinese businesses could improve their marketing strategies in all the markets where we surveyed, especially marketing mixes. They could change their product technology designs and packaging with good brand names, put more emphasis on promotions and advertising, and improve their advertisements to adapt to the tastes of other markets consumers. In addition, they could increase the number of retail channels that are more convenient for consumers to get information and easier to find products.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Englisch.…
Seller Inventory # 9786209688218
Bibliographic details
- Title
- The Country of Origin Syndrome: The Curse Chasing Chinese Brands
- Author
- Mohammed Kerbouche
- Publisher
- LAP LAMBERT Academic Publishing Mär 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6209688217
- ISBN 13
- 9786209688218
- Item weight
- 96 grams
- Dimensions
- 220x150x4 mm
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 50.06 | £ 62.57 |
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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur
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buchversandmimpf2000
Germany
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Buchversand Mimpf2000
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