The Country of Origin Syndrome: The Curse Chasing Chinese Brands : Second Edition
Language: English
Published by LAP LAMBERT Academic Publishing, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 42.65
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - China has grown rapidly to become one of the largest manufacturing countries in the world. Products from China can be seen everywhere today and the label Made in China is more of a rule than an exception. The challenge arises when the products are put into the market, how will world consumers react with Chinese product brands And how to improve the image of these emerging brands The literature review and survey reflect the image of Chinese products in other markets. Overall the Chinese have a negative image in those markets. The country of origin effect influences the country image so much. Consumers view Chinese products as old-fashioned, cheap and unattractive. To alleviate that, Chinese businesses could improve their marketing strategies in all the markets where we surveyed, especially marketing mixes. They could change their product technology designs and packaging with good brand names, put more emphasis on promotions and advertising, and improve their advertisements to adapt to the tastes of other markets consumers. In addition, they could increase the number of retail channels that are more convenient for consumers to get information and easier to find products.…
Seller Inventory # 9786209688218
Bibliographic details
- Title
- The Country of Origin Syndrome: The Curse Chasing Chinese Brands : Second Edition
- Author
- Mohammed Kerbouche
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6209688217
- ISBN 13
- 9786209688218
- Item weight
- 96 grams
- Dimensions
- 220x150x4 mm
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.20 | £ 37.54 |
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Einbeck, Germany 37574
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represented by the managing director Christel Glass
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