Country of Origin Knowledge : Insights into Consumers' Knowledge
Language: English
Published by AV Akademikerverlag, 2012
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 65.29
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. The effect of the country of origin of a product is an important influence in consumers product evaluations and has been studied for more than 40 years. Marketing practice shows that consumers ascribe abilities to certain countries (e.g. German Engineering , French Cheese ) and use such positive perceptions in the formation of purchase decisions. It becomes, however, more and more difficult for consumers to actually know the correct country of origin of their products and brands. Moreover, as consumers are faced with an extensive amount of information, it is likely that origin information is not always playing an important part in the formulation of the purchase decision. Is made in still important for consumers Do they actually know the origin of their products and brands This book puts consumers country of origin knowledge to a test and discusses the importance of origin information in an up-to-date context. The conclusions drawn in this book are significant for marketing scholars and professionals as well as students interested in international marketing. The book also serves as a solid litera ture review and offers a framework for future research.…
Seller Inventory # 9783639411171
- Title
- Country of Origin Knowledge : Insights into Consumers' Knowledge
- Author
- Peter Hennebichler
- Publisher
- AV Akademikerverlag
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 363941117X
- ISBN 13
- 9783639411171
- Item weight
- 298 grams
- Dimensions
- 220x150x12 mm
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About the Author
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