Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More
Language: English
Published by AMACOM, 2018
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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- Title
- Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More
- Author
- Wunker, Stephen
- Publisher
- AMACOM
- Publication year
- 2018
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814439756
- ISBN 13
- 9780814439753
Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?
This book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.
Consider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction.
Packed with examples and interactive exercises, Costovation explores cost innovation strategies that work for big and small companies alike including:
- open innovation and cost-sharing,
- simplifying products and turning waste into new offerings,
- how rivals are carving out niches, protecting positions, and dominating industries.
Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.
"Synopsis" may belong to another edition of this title.
About the Author
Jennifer Law is an Associate Principal at New Markets Advisors, a boutique consulting firm based in Boston that specializes in growth strategy, innovation, and Jobs to be Done customer research. Jennifer started her career in education. After teaching in Denmark, she was funded by a Fulbright grant from the U.S. State Department to teach in South Korea and research comparative international education. Jennifer graduated cum laude from Williams College with a major in English Literature.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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