Corporate Venturing: Creating New Businesses Within the Firm

Zenas Block; Ian C. Macmillan

ISBN 10: 0875846416 / ISBN 13: 9780875846415

Published by Harvard Business School Pr, 1995

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0875846416I4N00

Synopsis:

Innovation and entrepreneurship are crucial for surviving and prospering in today's turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses and sharpen a company's competitive edge. But once new opportunities are found, how can they be managed to ensure success? Block and MacMillan recognize that an innovative culture cannot be transplanted, but must evolve within each company. Recognizing that traditional management principles are often at odds with innovation, they address the problems of corporations whose policies and procedures discourage entrepreneurial effort. They show managers at all levels how to develop the skills and practices essential to internal venturing success. Only by integrating these skills and practices can a company make the changes necessary to produce ongoing product and market innovations with resulting new businesses. When managed right, corporate venturing can be the key to new growth and revitalization for established companies regardless of size.

About the Author: Ian C. MacMillan is the Fred Sullivan Professor of Entrepreneurial Management at the University of Pennsylvania's Wharton School.

Bibliographic Details

Title: Corporate Venturing: Creating New Businesses...
Publisher: Harvard Business School Pr
Publication Date: 1995
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket