Corporate Strategy: Resources and The Scope of The Firm. This item is unavailable.
Collis, David, Montgomery, Cynthia
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Language: English
Published by McGraw-Hill/Irwin, 1997
- Hardcover
- Used
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- Title
- Corporate Strategy: Resources and The Scope of The Firm
- Author
- Collis, David, Montgomery, Cynthia
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 1997
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0256178941
- ISBN 13
- 9780256178944
Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.
"Synopsis" may belong to another edition of this title.
From the Publisher
This is the text only version of the 1997 copyright book (Corporate Strategy) by Collis and Montgomery.
Each chapter addresses a discrete topic and is divided into two sections - Principles and Practice - which enables theories to be rigorously explained while also demonstrating the practical application of the ideas.
Resource-based approach
Each chapter addresses a discrete topic and is divided into two sections - Principles and Practice - which enables theories to be rigorously explained while also demonstrating the practical application of the ideas.
Resource-based approach
"About the title" may belong to another edition of this title.
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