Corporate Social Strategy
Language: English
Published by Cambridge University Press, 2010
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 61.63
Quantity: 1 available
Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Can good-will be good business Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability What if it is true for some firms and not for others This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders. Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.…
Seller Inventory # 9780521149631
- Title
- Corporate Social Strategy
- Author
- Bryan W. Husted
- Publisher
- Cambridge University Press
- Publication year
- 2010
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0521149630
- ISBN 13
- 9780521149631
- Item weight
- 527 grams
- Dimensions
- 229x152x20 mm
"Synopsis" may belong to another edition of this title.
About the Author
David Bruce Allen is Professor of Strategy and Co-Director of the Center for Nonmarket Strategy at IE Business School in Madrid, Spain, where he served as Vice Dean for Research and Chair of the Strategy Department. Professor Allen has held top management positions in the movie, publishing, and consulting industries. He is a former Fulbright Lecturer in Spain and Resident Filmmaker at the Sundance Institute and has published fiction and criticism. He has taught at the City University of New York, Boston University, and the University of New Orleans.
"About the title" may belong to another edition of this title.
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