Corporate Information Strategy and Management: Text and Cases

Applegate, Lynda and Austin, Robert and Mcfarlan, F. Warren

ISBN 10: 0071244190 / ISBN 13: 9780071244190

Published by McGraw-Hill Education, 2006

Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL9805679

Synopsis:

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

About the Authors: The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.

Bibliographic Details

Title: Corporate Information Strategy and ...
Publisher: McGraw-Hill Education
Publication Date: 2006
Binding: Paperback
Condition: Used; Very Good