Corporate Identity and Crisis Response Strategies : Challenges and Opportunities of Communication in Times of Crisis
Language: English
Published by Springer VS, 2014
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 57.05
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - 'The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies crisis communication strategies successful, while others are not The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.
Seller Inventory # 9783658062217
- Title
- Corporate Identity and Crisis Response Strategies : Challenges and Opportunities of Communication in Times of Crisis
- Author
- Olga Bloch
- Publisher
- Springer VS
- Publication year
- 2014
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658062215
- ISBN 13
- 9783658062217
- Item weight
- 421 grams
- Dimensions
- 210x148x18 mm
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