Corporate Diversity Communication Strategy
Language: English
Published by Springer International Publishing Nov 2020, 2020
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 91.98
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyzes the brand communities of major American multinationals across three industries:finance, tech, and consumer goods.It assesseshow companies communicatetheir diversity approaches on social media (Twitter)and studies the ensuing perceptions of online users.By comparing more innovative sectors (tech and consumer goods) with a less innovative industry(finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike. 224 pp. Englisch.
Seller Inventory # 9783030299460
- Title
- Corporate Diversity Communication Strategy
- Author
- Roxana D. Maiorescu-Murphy
- Publisher
- Springer International Publishing Nov 2020
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3030299465
- ISBN 13
- 9783030299460
- Item weight
- 296 grams
- Dimensions
- 210x148x13 mm
This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.
"Synopsis" may belong to another edition of this title.
About the Author
Roxana D. Maiorescu-Murphy is an Associate Professor at Emerson College, Boston. She specializes in global strategic communication. Her work revolves predominantly around diversity communication, social media, and crisis management.
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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