Corporate Discourse (Bloomsbury Discourse)

Breeze, Ruth

ISBN 10: 1474222870 / ISBN 13: 9781474222877

Published by Bloomsbury Academic, 2015

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Synopsis:

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

About the Author: Ruth Breeze is Head of the Institute of Modern Languages at the University of Navarra, Spain.

Bibliographic Details

Title: Corporate Discourse (Bloomsbury Discourse)
Publisher: Bloomsbury Academic
Publication Date: 2015
Binding: Soft cover
Condition: Good