Corporate Communication : Strategic Adaptation for Global Practice
Hirsch, Peter B., Goodman, Michael B.
Language: English
Published by Lang AG International Academic Publishers, Peter, 2010
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Condition: Used - Very good
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- Title
- Corporate Communication : Strategic Adaptation for Global Practice
- Author
- Hirsch, Peter B., Goodman, Michael B.
- Publisher
- Lang AG International Academic Publishers, Peter
- Publication year
- 2010
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1433106213
- ISBN 13
- 9781433106217
- Item weight
- 1.124 pounds
- Dimensions
- N/A
The text reviews the evolution of society’s response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today’s global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.
"Synopsis" may belong to another edition of this title.
About the Author
Peter B. Hirsch has more than 25 years experience in counseling global corporations and runs an independent consulting firm specializing in corporate reputation and issues management. He has also worked with foreign governments, including the governments of Greece, Colombia, and the Philippines. Previously, he was a partner at Porter Novelli, where he established the corporate communication practice and served as Global Practice Leader for Corporate Affairs. He has been Adjunct Professor teaching courses on a range of corporate communication topics at Baruch College/City University of New York, Columbia University, and Fordham University. He has also lectured at Fairleigh Dickinson University and New York University. He has written numerous articles, including «The Ulysses Project» (Journal of Business Strategy) and «My Country Is Different» (Corporate Communication, An International Journal). He is a member of the advisory board of Corporate Communication International and a member of the Public Relations Society of America.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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