Corporate Communication: A Guide to Theory and Practice
Language: English
Published by SAGE Publications Ltd, 2017
- Softcover
- Used
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
AbeBooks seller since June 27, 2017
Condition: Used - Fair
£ 5.38
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Add to basketSeller Inventory # 1473953707-4-37947542
- Title
- Corporate Communication: A Guide to Theory and Practice
- Author
- Cornelissen, Joep P.
- Publisher
- SAGE Publications Ltd
- Publication year
- 2017
- Condition
- Fair
- Binding
- paperback
- Language
- English
- ISBN 10
- 1473953707
- ISBN 13
- 9781473953703
- Edition
- 5th or later Edition
- Item weight
- 20 ounces
- Dimensions
- 6x0x9
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.
Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Gulf Coast Books
Cypress, TX, U.S.A.
AbeBooks seller since June 27, 2017
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Gulf Coast Books, LLC
3092 LAKEVIEW RD
Memphis, TN U.S.A. 38116
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