Corporate Communication, 3rd Edition: A Guide to Theory and Practice
Language: English
Published by SAGE Publications Ltd, United Kingdom, London, 2011
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
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The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business - Ian Wright, Corporate Relations Director, Diageo . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …
Seller Inventory # GOR004728186
- Title
- Corporate Communication, 3rd Edition: A Guide to Theory and Practice
- Author
- Joep P. Cornelissen
- Publisher
- SAGE Publications Ltd, United Kingdom, London
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0857022431
- ISBN 13
- 9780857022431
- Edition
- 3rd Edition
- Item weight
- 499 grams
- Dimensions
- 170.0 x 242.0
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.
New to the Third Edition:
- New chapters on strategic planning and campaign management, research and measurement and CSR and community relations
- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding
- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.
- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.
- Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.
- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links
Praise for the Second Edition:
"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell
′This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business′ - Ian Wright, Corporate Relations Director, Diageo
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
WorldofBooks
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