Corporate Code (Paperback)
Martin Dunkl
Sold by AussieBookSeller, Truganina, VIC, Australia
AbeBooks Seller since 22 June 2007
New - Soft cover
Condition: New
Ships from Australia to U.S.A.
Quantity: 1 available
Add to basketSold by AussieBookSeller, Truganina, VIC, Australia
AbeBooks Seller since 22 June 2007
Condition: New
Quantity: 1 available
Add to basketPaperback. Wie koennen Unternehmen einen unverwechselbaren Sprachstil entwickeln? Wie gelingt ein einheitlicher und stimmiger Corporate Code? Wie erreiche ich damit meine Dialogpartner und gebe ein sympathisches, ueberzeugendes Gesamtbild ab? Antworten auf diese wichtigen Fragen liefert dieses Buch anschaulich und leicht verstaendlich. Der Autor vereint Erkenntnisse aus Psychologie und Linguistik mit praktischen Methoden der Markenfuehrung und erklaert die Hintergruende fuer die Wirkung von Unternehmenssprache sowie ihre Bedeutung fuer die Corporate Identity (CI). Anhand des direkt anwendbaren Tools Corporate-Code-Marker zeigt er, wie Sie unternehmenstypische Sprache selber entwickeln koennen. Mit zahlreichen Praxisbeispielen, Vorher-Nachher-UEbungen und einer anschaulichen Fallstudie, die den kompletten Prozess einer Corporate-Code-Entwicklung und -Anwendung darstellt. Ein nuetzliches Buch fuer Unternehmer, Fuehrungskraefte und Mitarbeiter in Marketing, Vertrieb, Unternehmenskommunikation, Human Resources sowie fuer alle, die beruflich Texte verfassen. Der Autor vereint Erkenntnisse aus Psychologie und Linguistik mit praktischen Methoden der Markenfuehrung und erklaert die Hintergruende fuer die Wirkung von Unternehmenssprache sowie ihre Bedeutung fuer die Corporate Identity (CI). Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Seller Inventory # 9783658053758
Wie können Unternehmen einen unverwechselbaren Sprachstil entwickeln? Wie gelingt ein einheitlicher und stimmiger Corporate Code? Wie erreiche ich damit meine Dialogpartner und gebe ein sympathisches, überzeugendes Gesamtbild ab? Antworten auf diese wichtigen Fragen liefert dieses Buch anschaulich und leicht verständlich. Der Autor vereint Erkenntnisse aus Psychologie und Linguistik mit praktischen Methoden der Markenführung und erklärt die Hintergründe für die Wirkung von Unternehmenssprache sowie ihre Bedeutung für die Corporate Identity (CI). Anhand des direkt anwendbaren Tools „Corporate-Code-Marker“ zeigt er, wie Sie unternehmenstypische Sprache selber entwickeln können. Mit zahlreichen Praxisbeispielen, Vorher-Nachher-Übungen und einer anschaulichen Fallstudie, die den kompletten Prozess einer Corporate-Code-Entwicklung und -Anwendung darstellt.
Ein nützliches Buch für Unternehmer, Führungskräfte und Mitarbeiter in Marketing, Vertrieb, Unternehmenskommunikation, Human Resources sowie für alle, die beruflich Texte verfassen.
Martin Dunkl ist selbstständiger Corporate-Identity-Berater und lehrt an der Höheren Graphischen Bundes-Lehr- und Versuchsanstalt in Wien. 2007 wurde er vom Institute for International Research (IIR Österreich) zum „Trainer of the Year“ gewählt. Der von ihm geschaffene „Corporate Code®“ ist eine in Österreich eingetragene Wortmarke.
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