Title: The Copywriter's Handbook : A Step by Step Guide to Writing Copy That Sells
Publisher: Holt & Company, Henry
Publication Date: 1990
Language: English
ISBN 10: 0805011943
ISBN 13: 9780805011944
Binding: Soft cover
Condition: Good

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A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.

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