The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Language: English
Published by Holt Paperbacks, 2006
- Softcover
- Used
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Add to basketSeller Inventory # 0805078045-4-34918582
- Title
- The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
- Author
- Bly, Robert W.
- Publisher
- Holt Paperbacks
- Publication year
- 2006
- Condition
- Fair
- Binding
- paperback
- Language
- English
- ISBN 10
- 0805078045
- ISBN 13
- 9780805078046
- Edition
- 3rd Edition
- Item weight
- 14 ounces
- Dimensions
- 5x0x8
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attentionand sell more products.
Among the tips revealed are:
eight headlines that workand how to use them
eleven ways to make your copy more readable
fifteen ways to open a sales letter
the nine characteristics of successful print ads
how to build a successful freelance copywriting practice
fifteen techniques to ensure your e-mail marketing message is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." David Ogilvy
"Synopsis" may belong to another edition of this title.
About the Author
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
"About the title" may belong to another edition of this title.
Your Online Bookstore
Houston, TX, U.S.A.
AbeBooks seller since July 6, 2010
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