Copycats : How Smart Companies Use Imitation to Gain a Strategic Edge
Language: English
Published by Harvard Business Review Press Jun 2010, 2010
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
Neuware - In the business world, imitation gets a bad rap. We see imitating firms as me too players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation the exact or broad-brushed copying of an innovation is as critical to prosperity as innovation.Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others trials.Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: How to select the right model to imitate How to avoid oversimplification of a model Which imitation strategy to use How to prepare and execute an implementation planEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.…
Seller Inventory # 9781422126738
- Title
- Copycats : How Smart Companies Use Imitation to Gain a Strategic Edge
- Author
- Oded Shenkar
- Publisher
- Harvard Business Review Press Jun 2010
- Publication year
- 2010
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1422126730
- ISBN 13
- 9781422126738
- Item weight
- 386 grams
- Dimensions
- 257x155x15 mm
In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.
Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.
Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:
· How to select the right model to imitate
· How to avoid oversimplification of a model
· Which imitation strategy to use
· How to prepare and execute an implementation plan
Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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