The Copy Workshop Workbook. This item is unavailable.The Copy Workshop Workbook

WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.
THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.

Bruce Bendiner is a legendary Chicago-based creative executive, author, and educator whose influence spans advertising, music, culture, and higher education. Widely regarded as one of the most original creative minds in American advertising, Bendinger has spent decades shaping how brands communicate―with wit, intelligence, and enduring impact. Studs Terkel famously called him “the wunderkind.”

He is the author and co-author of numerous acclaimed books on advertising and marketing, many of which are used in universities across North America as foundational texts for students of creativity, strategy, and communications. His work blends practical insight with cultural observation, making his writing as relevant in the classroom as it is in the boardroom.

Over the course of his career, Bendinger has served as creative director for a President of the United States, helped Apple Computer develop strategic systems for creative thinking, and produced iconic work for brands including Popeyes―collaborating with musical legends such as Dr. John, the Neville Brothers, Fats Domino, and Jerry Lee Lewis. 

Whether writing about advertising, culture, or life itself, Bruce Bendinger brings a rare combination of experience, humor, and originality that continues to resonate with readers, students, and professionals around the world.