Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
Language: English
Published by Wiley, 2015
- Softcover
- New
Seller: Ubiquity Trade, Miami, FL, U.S.A.Ubiquity Trade
AbeBooks seller since January 4, 2012
Condition: New
£ 51.81
Quantity: Over 20 available
Add to basketItem description from seller
Brand new! Please provide a physical shipping address.
Seller Inventory # 9781118964965
- Title
- Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
- Author
- Earls, Mark
- Publisher
- Wiley
- Publication year
- 2015
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1118964969
- ISBN 13
- 9781118964965
- Illustrator
- Willshire, John V.
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.
But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before?
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.
Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you?
‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ ― Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman
‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ ― Stephen Maher, Chairman, The Marketing Society and CEO, MBA
‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ ― David Abraham, CEO Channel 4 PLC
"Synopsis" may belong to another edition of this title.
About the Author
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.
"About the title" may belong to another edition of this title.
Ubiquity Trade
Miami, FL, U.S.A.
AbeBooks seller since January 4, 2012
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 2.23 | £ 4.08 |
Payment methods
- Paypal
Store description
Established in 2010, Ubiquity Trade is an online procurement entity offering merchandise in a variety of industries, including books, media, education materials, and more. All merchandise is shipped brand-new from various facilities across the continental USA.
Seller's business information
Ubiquity Trade
FL, U.S.A.
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks web sites. If
you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery
date. If you've changed your mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond within 2 business days.
Palexbooks
54391 Village Center Drive
No 53
Idyllwild, CA 92549
service@palexbooks.com
1-609-712-6235
Contact: Paul Alexander
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Ubiquity Trade, 1000 Brickell Ave, #715-5165, 33131-5165, Miami, Florida, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Orders usually ship within 3 business days.