The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising.
Tim Riley [Ed.], Alfredo Marcantonio [Ed.]
Language: English
Published by Unknown, 2012
- Hardcover
- Used
Seller: Mooney's bookstore, Den Helder, NetherlandsMooney's bookstore
AbeBooks seller since June 10, 2024
Condition: Used - Very good
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- Title
- The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising.
- Author
- Tim Riley [Ed.], Alfredo Marcantonio [Ed.]
- Publisher
- Unknown
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3836528320
- ISBN 13
- 9783836528320
The superstars and leading professionals in the business of writing ads
In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work todaya bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionalsoften agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.
"Synopsis" may belong to another edition of this title.
About the Author
Author:
The annual D&AD Awards the industrys biggest and best reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry.
"About the title" may belong to another edition of this title.
Mooney's bookstore
Den Helder, Netherlands
AbeBooks seller since June 10, 2024
Shipping rates from Netherlands to U.S.A.
| Item | 14 to 21 business days | 5 to 10 business days |
|---|---|---|
| First item | £ 12.80 | £ 29.93 |
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Mooney's bookstore
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