A Cook's Tour with Minute Tapioca [Housewives Contest Recipes] [1929 Advertising Booklet]
- Used
Seller: Blind-Horse-Books (ABAA), DeLand, FL, U.S.A.Blind-Horse-Books (ABAA)
AbeBooks seller since September 1, 2011
Condition: Used - Very good
£ 10.86
Quantity: 1 available
Add to basketItem description from seller
This sophisticated 1920s marketing artifact documents the transition of tapioca from a simple nursery dessert to a 'precision ingredient' for the modern household. Based on a massive international contest involving over 121,000 participants, the booklet positions tapioca as 'kitchen insurance'-a stabilizer for everything from omelets and berry pies to meat loaves. It captures the pre-Depression peak of American domestic science, emphasizing texture, digestibility, and culinary versatility. KEY FEATURES +++ Visuals: Vibrant color lithographed covers and interior full-page color plates showcasing period-appropriate plating and Art Deco styling. +++ Binding: Stapled pictorial wraps; 40 pages including index. +++ Content: Hundreds of recipes across three sections, including 'Precision Ingredient' applications for soups, fish, and meats. +++ Imprint: Minute Tapioca Company, Inc., Orange, Mass. (c) 1929 G. F. Corp. +++ Specs: 4.75 by 7.25 inches. +++ Design: Features the signature blue-and-white 'cloud' motif on the cover and high-contrast typography throughout. CONDITION: The bindings are tight and square, holding the 40-page text block firmly. The internal pages are clean and free of markings, showing only light, even age-toning consistent with late-1920s paper stock. The wraps show moderate shelf handling and light rubbing to the extremities, but remain vibrant and unsophisticated. Overall, a Very Good example. SCHOLARLY FEATURES +++ Domestic Science Evolution: Documents the specific rebranding of a commodity item as a 'precision ingredient,' a major tactic in early 20th-century food industrialization. +++ Ethnographic Data: References the 1920s worldwide contest of 121,619 housewives, providing a snapshot of the 'Ideal Menu' for the era. +++ Industrial History: Issued just as General Foods began consolidating its power, representing the 'Orange, Mass.' era of production before complete centralization. HISTORICAL SIGNIFICANCE - The Minute Tapioca Company of Orange, Massachusetts, was a cornerstone of New England industrial food production. By 1929, the brand had moved beyond its regional roots to become a global household name under the General Foods umbrella. This specific edition is significant for its introduction of the 'precision ingredient' concept. Rather than selling a dessert, the company began selling 'success'-pitching tapioca as a way to prevent cooking failures like runny pies or fallen soufflés. The booklet is a primary document for the study of the 'Scientific Management' of the American home, where the kitchen was treated as a laboratory and the housewife as a technician requiring reliable, standardized tools. SUBJECTS: Minute Tapioca, General Foods, 1920s cooking, Domestic Science, Food marketing, Orange MA, Recipe contests, Americana, Advertising Ephemera, Culinary History, Art Deco Ephemera.…
Seller Inventory # 21877
Bibliographic details
- Title
- A Cook's Tour with Minute Tapioca [Housewives Contest Recipes] [1929 Advertising Booklet]
- Author
- Minute Tapioca Company, Inc. (Division of General Foods Corporation)
- Condition
- Very Good
- Dust jacket
- No Dust Jacket, As Issued
- Item weight
- 1 pound
- Seller catalogs
- COOKBOOKS, COOKERY, NUTRITION, EPHEMERA & POPULAR CULTURE
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 2 to 4 business days |
|---|---|---|
| First item | £ 4.52 | £ 9.38 |
Payment methods
- Invoice
- Paypal
Store description
Blind Horse Books is a member of the Antiquarian Booksellers’ Association of America (ABAA) and adheres to its Code of Ethics. We specialize in travel, exploration, fine press, and documentary material, with particular emphasis on printed ephemera, maps, photographic archives, and institutional publications from the nineteenth and twentieth centuries. Our inventory regularly includes material appropriate for academic, library, and museum collections. We work carefully with provenance, condition, and bibliographic accuracy, and stand fully behind all descriptions and attributions. Items are selected with long-term research and collecting value in mind. Blind Horse Books is operated by Richard and Dottie Oates and based in DeLand, Florida. We have been active in the antiquarian book trade since 1999 and are members of the ABAA, FABA, IOBA, and the Ephemera Society of America. Building Your Great Collection, One Fine Book at a Time. …
Specialty
Travel, Exploration, Fine press, and Documentary material; EphemeraAssociation member
Seller's business information
Blind-Horse-Books (ABAA)
FL, U.S.A.
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