Conversion : The Last Great Retail Metric

Mark Ryski

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Language: English

Published by Westbow Press Jun 2011, 2011

1463414218 / 9781463414214

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - 'Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections . in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!'- Len Schlesinger President, Babson Collegeformer Vice Chairman and COO, Limited Brands'A retail brand is built from the cumulative effects of its shoppers' experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers' experiences into future buyers.'- Pat Conroy Vice Chairman, Deloitte LLP& Consumer Products Practice Leader'Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth.'- Thomas H. Davenport President's Distinguished Professor,Babson College & Author of Competing on Analytics andAnalytics at Work.…

Seller Inventory # 9781463414214

Title
Conversion : The Last Great Retail Metric
Author
Mark Ryski
Publisher
Westbow Press Jun 2011
Publication year
2011
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1463414218
ISBN 13
9781463414214
Item weight
806 grams
Dimensions
235x157x28 mm

AHA-BUCH GmbH

Einbeck, Germany

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