Converging Media: A New Introduction to Mass Communication
Pavlik, John V.; McIntosh, Shawn
Language: English
Published by Oxford University Press (edition 2), 2010
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- Title
- Converging Media: A New Introduction to Mass Communication
- Author
- Pavlik, John V.; McIntosh, Shawn
- Publisher
- Oxford University Press (edition 2)
- Publication year
- 2010
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0195379101
- ISBN 13
- 9780195379105
- Edition
- 2.
Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.
The fully revised and updated second edition:
* Opens with a discussion of digital media, giving students an immediate frame of reference as they learn about the historical development of mass communication
* Offers an entire chapter on newly emerging, cutting-edge media (Social Media and Web 2.0)
* Integrates ethics concerns and global perspectives throughout:
- Convergence Culture boxes cover the ways in which media impacts our social, political, and popular cultures
- Convergence Context boxes place hard-to-understand concepts and technologies within familiar, relevant contexts
- International Perspectives boxes showcase the similarities--and differences--of media and technology throughout the world
* Incorporates highly engaging pedagogy:
- Opening vignettes contain interesting stories and timely photos that relate chapter content to the overarching theme of media convergence
- Media Quizzes provide students with lighthearted--yet thought-provoking--self-tests
Conclusions, Discussion Questions, and up-to-date Further Reading lists round off every chapter
* Features a comprehensive support package:
- For students: Online study guide and Companion Website (www.oup.com/us/pavlik)
- For instructors: PowerPoint-based lecture slides, Instructor's Manual with printed Test Bank, and Computerized Test Bank
Cutting-edge, comprehensive, and compelling, Converging Media, Second Edition, is ideal for courses in introductory mass communication.
"Synopsis" may belong to another edition of this title.
About the Author
John V. Pavlik is Professor and Chair of the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey.
Shawn McIntosh is a lecturer in strategic communications at Columbia University's School of Continuing Education.
"About the title" may belong to another edition of this title.
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