Converging Media, 2013-2014 Update: A New Introduction to Mass Communication

John V Pavlik

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Language: English

Published by Oxford University Press, 2013

0199968462 / 9780199968466

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Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication uses the technologies we employ everyday to explain our current media environment - and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.

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Title
Converging Media, 2013-2014 Update: A New Introduction to Mass Communication
Author
John V Pavlik
Publisher
Oxford University Press
Publication year
2013
Condition
Good
Binding
Paperback
Language
English
ISBN 10
0199968462
ISBN 13
9780199968466
Edition
3rd Edition

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

5-star seller

AbeBooks seller since December 20, 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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