Convergence Adoption Model (CAM)

Language: English

Published by LAP LAMBERT Academic Publishing Dez 2016, 2016

365996820X / 9783659968204

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This item is printed on demand - it takes 3-4 days longer - Neuware -This study proposes the convergence adoption model (CAM) extended from the technology acceptance model (TAM) by incorporating constructs critical for a convergence technology, such as compatibility, task technology fit (TTF) and visual aesthetics of the interface design. The proposed model is tested in the context of a smart car service.The results of our study indicate that the compatibility with past experiences with existing and comparable technologies is indeed a critical factor affecting perceived ease-of-use, perceived usefulness, and perceived enjoyment of a smart car service. It is also found that TTF directly influence the adoption intention and is also a significant factor mediating the effect of perceived usefulness and perceived enjoyment on the adoption intention. Finally, the results show that visual attractiveness of the interface design enhances the evaluation of the key constructs of our model, such as user's perception of compatibility, perceived enjoyment, and adoption intention. 52 pp. Englisch.

Seller Inventory # 9783659968204

Title
Convergence Adoption Model (CAM)
Author
Sung-Bin Yoon
Publisher
LAP LAMBERT Academic Publishing Dez 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
365996820X
ISBN 13
9783659968204
Item weight
96 grams
Dimensions
220x150x4 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany