Controlling in der Konsumgterindustrie (Paperback)
Language: German
Published by Springer Fachmedien Wiesbaden, 2014
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Add to basketItem description from seller
Seller Inventory # 9783658049454
- Title
- Controlling in der Konsumgterindustrie (Paperback)
- Author
- Michael Buttkus
- Publisher
- Springer Fachmedien Wiesbaden
- Publication year
- 2014
- Condition
- new
- Binding
- Paperback
- Language
- German
- ISBN 10
- 3658049456
- ISBN 13
- 9783658049454
Unternehmen in der Konsumgüterindustrie stehen vor großen Herausforderungen: Wandelnde wirtschaftliche Faktoren und globale Trends, wie ein erhöhtes Umwelt- und Gesundheitsbewusstsein der Verbraucher oder die steigende Bedeutung der Neuen Medien, stellen die traditionellen Unternehmenskonzepte auf den Prüfstand. Dennoch werden innovative Konzepte bislang nur zögerlich umgesetzt.
Mit diesem Buch erhalten CFOs, Manager sowie Führungskräfte im Controlling von Konsumgüterunternehmen einen Überblick zu allen Facetten der Steuerungssystematik und praxisbewährten Lösungsansätzen. Gleichzeitig geben die teilnehmenden Autoren Einblick in ihre fundierte Erfahrung aus Industrie- und Beratertätigkeit und beschreiben innovative Ansätze, welche die Geschäftsmodelle vieler Konsumgüterunternehmen tiefgreifend verändern.
"Synopsis" may belong to another edition of this title.
About the Author
Michael Buttkus ist Partner bei Horváth & Partners und Leiter des Geschäftsbereiches Retail & Fast Moving Consumer Goods. Seine Beratungserfahrungen liegen in den Bereichen Controlling und Finance, Prozessmanagement und Organisation sowie der strategischen Unternehmenssteuerung.
Prof. Dr. Ralf Eberenz ist als Senior Advisor für Horváth & Partners im Bereich Consumer & Industrial Goods tätig und lehrt Betriebswirtschaftslehre an der NORDAKADEMIE, Elmshorn. Zuvor war er als Vice President Corporate Accounting and Controlling des Beiersdorf-Konzerns für die Bereiche Konzerncontrolling, externe Rechnungslegung, Risikomanagement und das Inhouse Consulting verantwortlich.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
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