Content Strategy: Connecting the Dots Between Business, Brand, and Benefits
Bailie, Rahel Anne,Urbina, Noz
ISBN 10: 1937434168 ISBN 13: 9781937434168
Published by XML Press, 2012
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About this Item
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Synopsis:
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
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Bibliographic Details
Title: Content Strategy: Connecting the Dots ...
Publisher: XML Press
Publication Date: 2012
Binding: paperback
Condition: Good
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