Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Ann Handley, C. C. Chapman, David Meerman Scott

ISBN 10: 0470648287 / ISBN 13: 9780470648285

Published by John Wiley & Sons 26/11/2010, 2010

About this Item

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780470648285

Bibliographic Details

Title: Content Rules: How to Create Killer Blogs, ...

Publisher: John Wiley & Sons 26/11/2010

Publication Date: 2010

Binding: Hardcover

Condition: Very Good

About this title

Synopsis:

How to create bold content that packs a punch for blogs, podcasts, websites and webinars to establish credibility and build a loyal customer base! Content Rules shows how you can create compelling content that people want to consume and which speaks to their needs or wants or desires.

From the Back Cover:

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.

Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.

Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon Fios, show you how to leverage all of today's tools to create content that truly speaks to your audience. They'll show you how to:

• Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy

• Explore ways to integrate searchable words into your content without sounding forced (or sounding like "Frankenspeak")

• Write in a way that powerfully communicates your service, product, or message across various Web mediums

• Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.