Content Rules

Published by John Wiley and Sons Inc, US, 2012

ISBN 10: 1118232607 (ISBN 13: 9781118232606)

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Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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Softcover

Condition: New

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Item description from seller

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with othersLeverage social media and social tools to get your content and ideas distributed as widely as possibleUnderstand why you are generating content-getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategyWrite in a way that powerfully communicates your service, product, or message across various Web mediumsBoost your online presence and engage with customers and prospects like never before with Content Rules.…

Seller Inventory # LU-9781118232606

Bibliographic details

Title
Content Rules
Author
C. C. Chapman, Ann Handley
Publisher
John Wiley and Sons Inc, US
Publication year
2012
Condition
New
Binding
Paperback
Edition
Revised and Updated Edition.
Item weight
462 grams

Rarewaves USA

HEBRON, KY, U.S.A.

5-star seller

AbeBooks seller since June 10, 2025

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Rarewaves USA

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