Title: The Content Pool: Leveraging Your Company's Largest Hidden Asset (Paperback or Softback)
Publisher: XML Press 2/22/2012
Publication Date: 2012
Language: English
ISBN 10: 193743401X
ISBN 13: 9781937434014
Binding: Paperback or Softback
Illustrator: Potter, Douglas
Condition: New
Weight: 0.64 pounds
Book Type: Book

About this title

Synopsis

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.

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