Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content
Language: English
Published by River Grove Books, 2020
- Softcover
- Used
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
AbeBooks seller since June 27, 2017
Condition: Used - Good
£ 3.41
Quantity: 1 available
Add to basketSeller Inventory # 163299285X-3-37098984
- Title
- Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content
- Author
- Covey, Wendy
- Publisher
- River Grove Books
- Publication year
- 2020
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 163299285X
- ISBN 13
- 9781632992857
- Dimensions
- 6x0x9
Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.
Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
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Gulf Coast Books
Cypress, TX, U.S.A.
AbeBooks seller since June 27, 2017
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Gulf Coast Books, LLC
3092 LAKEVIEW RD
Memphis, TN U.S.A. 38116
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