The Content Creator Handbook
Mayya, Varun; Mayya, Achina Sirohi
Language: English
Published by Penguin Random House India Pvt. Ltd, 2025
- Softcover
- Used

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- Title
- The Content Creator Handbook
- Author
- Mayya, Varun; Mayya, Achina Sirohi
- Publisher
- Penguin Random House India Pvt. Ltd
- Publication year
- 2025
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0143465228
- ISBN 13
- 9780143465225
Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It's not luck. It's not talent--it's strategy.
In this no-nonsense guide, Varun and Achina Mayya--creators of multiple successful YouTube channels and online businesses--reveal the strategies, tactics and insider knowledge that have helped them master the art and science of content creation.
The content will help you learn:
- Why most content strategies fail, and how to craft one that works
- The real way algorithms operate (and how to use them to your advantage)
- The secret language of engagement that turns viewers into loyal fans
- Proven methods to monetize without alienating your audience
- How to avoid the most common pitfalls that trap content creators
You can also go behind the scenes with guest experts Shirsh Bajpai and Martin Noronha as they dive deep into the technical aspects of video editing, production and more, and offer actionable insights that will immediately elevate your content.
Whether you're a budding YouTuber, an entrepreneur or a seasoned creator looking to scale, this book is your blueprint for building a sustainable, impactful career in content creation.
"Synopsis" may belong to another edition of this title.
About the Author
Varun Mayya is the co-founder of Aeos, a content and AI company at the forefront of digital media. The Instagram and YouTube channels collectively amass over 100 million views monthly, spanning tech, business, AI and entertainment.
"About the title" may belong to another edition of this title.
Zoom Books East
Glendale Heights, IL, U.S.A.
AbeBooks seller since July 1, 2024
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